Marketing Plan on Counterfeit Protection Company Essay

Marketing Plan on Counterfeit Protection Company - Essay Example s of Difference 9 1.11 Positioning 10 Marketing Program Strategy and Tactics 11 1.12Product Line 11 1.13Promotion 12 1.14Price 12 1.15Place 12 2.Implementation Plan 13 1. Introduction (The Challenge) 1.1. Organization and Services Counterfeit Shield’s main focus will be on prevention and locating sources of counterfeit items. This business to business services main goal is to seek out counterfeit items for a company that desires to do so. This in turn will increase their profit potential. Agents that work for the company will operate for fee, throughout the country and local area. As reported by the Organization for Economic Co-operation and Development it was said that over 400 Billion US was lost worldwide due to pirated goods and counterfeit items. This represents a huge market for some form of protection of designer goods for companies. A basic example for how the company will operate will be a company seeking to stop the counterfeiting of there products. They will come to us and report the problem. After the problem is logged and payment is received for the service or a planned commission is setup, an investigator will search out all the areas and online sources in which that product existences in a potential for counterfeiting. A comprehensive analysis will be done. After that, sources of onsite locations will be verified with logging all important information. A report will be drawn up from all this and will be either handed over to in house attorney for prosecution or given to the company for their handling of the matter. Situational Analysis This section of the marketing plan tries to examine the context and the developments in any company. The three major elements such as customers, companies and competitors will be analyzed in this section. Company... From this research it is clear that Counterfeit Shield’s main focus will be on prevention and locating sources of counterfeit items. This business to business services main goal is to seek out counterfeit items for a company that desires to do so. This in turn will increase their profit potential. Agents that work for the company will operate for fee, throughout the country and local area. As reported by the Organization for Economic Co-operation and Development it was said that over 400 Billion US was lost worldwide due to pirated goods and counterfeit items. This represents a huge market for some form of protection of designer goods for companies. A basic example for how the company will operate will be a company seeking to stop the counterfeiting of there products. They will come to us and report the problem. After the problem is logged and payment is received for the service or a planned commission is setup, an investigator will search out all the areas and online sources in which that product existences in a potential for counterfeiting. A comprehensive analysis will be done. After that, sources of onsite locations will be verified with logging all important information. A report will be drawn up from all this and will be either handed over to in house attorney for prosecution or given to the company for their handling of the matter. The main goal of Counterfeit Shield is to search for and attract those companies that want to protect their products from counterfeiting. The company’s sole objective will be to combat counterfeiting of the products for the companies approaching Counterfeit Shield.

Statistics-demographic reports Essay Example | Topics and Well Written Essays - 500 words

Statistics-demographic reports - Essay Example From the General summary report it is evident that if we rank students on the basis of their educational status, then we will come to know that the highest percentage of students i.e. 44.19% is completing their bachelor’s degree. 33.99% of students are related to graduate degree that’s why ranked at 2nd place in 2000 Educational Attainment. Therefore, the product should be introduced in the market by keeping the students of this age group in your mind as they appear to be significantly large segment in the region. Before pricing the product, the household income needs to be considered. The change in median household income is 123.60% from 1980 to 1990 and 68.10% from 1990 to 2000. The percentage changes for average household income are 178.80% and 69.50% from 1980 to 1990 and from 1990 to 2000 respectively. Similarly, percentage changes for per capita income are 184.00% and 65.60%. Among three categories average household income has the highest income in 2000 and the highest percentage change for household income. So, the new snack food should be launched by keeping average household income in mind. According to the given data, the percentage changes of the people with salary $150,000 + is highest so, the target market for the products should be the people having salary above $150,000 +. However, if the new snack is going to have a low to average price then other income groups can be also targeted. In addition, it is also important to consider which the income bracket of the target market. The highest percentages of the people of the ages less than 25, 65-74 and 75+ earn Less than $10,000. The highest percentages that are 15.87%, 14.43%, 11.86% and 11.50% of people of ages 25-34, 35-44, 45-54 and 54-64 respectively earn $100,000 - $124,999. So, the people having salary range $100,000 - $124,999 should be targeted for this product. The people having salary range $75,000 to $99,999 also have large percentages