Product Strategy Brief :: essays research papers

PRODUCT STRATEGY BRIEF COMPANY Overview Company’s mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete. We achieve these objectives by 3 product strategy pillars: Internet Guardian Chief Internet Officer Internet Business Class Situation Review COMPANY realizes that small businesses face a dizzying array of Internet point products, technologies, and purchase options - yet they have no MIS staff to help them develop an Internet strategy or evaluate these options in the level of detail that is necessary. What is worse, is that the rate of technological innovation is increasing! So, many small businesses adopt technology later rather than sooner, and lose competitive advantage, employee productivity, and profits in the meantime. This â€Å"technology paralysis† is exhibited in many different areas - from PCs, to LANs, to operating systems, and to communication technologies like modems. As modems advanced from 300 - 1200 - 2400 - 9600 - 14.4 - 28.8KBS, new applications were possible to increase the productivity of users who in turn used the technology more than ever before - which in turn led to new applications and faster, more secure modem speeds. The recent PRODUCT announcements from COMPANY, COMPANY, COMPANY are the next step in this speed/application/speed progression series aforementioned. However, there are several problems that the media has failed to report on: The ITU has not developed a standard for this new speed class and is not expected to for 12 to 18 months. Each of the modems is incompatible with each other. Therefore, if the user has a different PRODUCT than the ISP, no communication will occur. Many local loop phone infrastructures will not support speed higher than 21KBS - so these modems will not provide any additional speed. Further, there is no way to know this until you get the modem and try it. Ramping up on the technical support side of the equation will take time - which means users are on their own until the ISPs sort this out. Lastly, the battle between the manufacturers addresses a deeper technology issue - namely - modem architecture. COMPANY wants to upgrade modems via PRODUCT while the other suppliers want to continue making PRODUCT sets that can do it all - but can not be upgraded without additional effort - if at all.

The Definition of Literature :: Definition Essays

The Definition of Literature   Ã‚  Ã‚  Ã‚  Ã‚  Literature has many meanings but to me when I hear the word literature I think of large tomes of words and stories that have become classics over time however this is only one definition of literature. Literature comes from that Latin word littera, that directly translated means letter, thus supporting the idea that literature is written. This view however leaves out the idea that there can be oral literature as well from which many of our stories and books come from.   Ã‚  Ã‚  Ã‚  Ã‚  The main form of literature, the book, has had a great impact upon the formation of our society today. Before the 1940’s TV had not come into being yet and there was not much else to do other than read books. Thus books formed my grandparents and to some extent my parents and, although I grew up in the generation of TV, books as literature have indirectly formed me as well. There also can be forms of artistic literature such as poetry or play writing. These also play an important part in literature, I believe, such as Robert frost’s poems or the works of Shakespeare the playwright. These are great authors, whose literature is not in the form of a great story or a moving novel, but in irregular works that have stayed with us for a long time many years. I believe that one very good definition of literature is that literature must have certain qualities such as plot, characters, tone, symbols, conflict, point of view, and many other elements working together in a dynamic relationship to produce a literary work. This pretty much defines the way that most people see literature today. This allows for oral traditional stories as well as for the irregular forms of writing such as plays and poems that can also have plot, characters, tone and the other elements mentioned so that they can be deemed a literary work.

Search for Meaning in Shakespeares Hamlet :: Shakespeare Hamlet Essays

Search for Meaning in Shakespeare's Hamlet But I will delve one yard below their mines And blow them at the moon (3.4.208-10) What is real? This question, begged by humanity from day one, seems to grow in importance and urgency as the twenty-first century looms on the road ahead. When religion, culture, family, and meaning are all forced to play second fiddle to the almighty dollar, where do we turn for understanding? I think the answer is that we turn inward. After all, there must be something within the human animal to suggest a moral, or a message, or at least an explanation. Hamlet deals specifically with this introspection, this search for meaning. Prince Hamlet's world has come apart at the seams and he is desperately groping for some sort of guidance. He needs a foundation, a primary principle, an answer of even the smallest kind with which to build a coherent worldview. Unfortunately, Hamlet's philosophical free-fall may be a result of his own inability to connect to a world outside of his own grief and confusion. He is adept and resourceful in the world of ideas, but flat-footed and indeci sive in the world of actions. Whereas Shakespearean characters such as Hotspur and Coriolanus suffer from shortsightedness and rash judgements, Hamlet suffers broad abstract thoughts and paralyzing ambivalence. This may be why the play has been able to so stalwartly defend its V.I.P status in the Western cultural conscious. Any thinking modern citizen knows what it means to fit round ideals into square realities. Therefore, it makes sense for Hamlet, one of our foremost fictional figures, to have trouble matching his internal ideals to the external world. In his introduction to the Norton edition of the play, Stephen Greenblatt points out that Hamlet, "seems to mark an epochal shift not only in Shakespeare's career but in Western drama." Greenblatt is referring to the dominance of Prince Hamlet's psyche over all aspects of the play's perspective and mood. Hamlet transports its audience into the Prince's mind and forces them to look at the world from the inside out. The view is startling. It is the source of the play's unanswered questions and thought provoking ambiguities. Shakespeare lets us see the world through the eyes of a man struggling to decide whether any of it even matters.

Huella Proposal

Founded in 1999 in Kuala Lumpua, Malaysia, Huella Online Travel was an Internet travel portal targeting Greater China and Asian Pacific. Huella online travel agent is a retail business, that sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals, cruise lines, hotels, railways, sightseeing tours and package holidays that combine several products. Huella ‘s Hong Kong was launch in 2000. Up to 2004, the revenue growth in Hong Kong had been less than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore.This time, Huella wants set up a whole new marketing research to get a depth insight into Hong Kong online travel market. 2- OBJECTIVES OF THE STUDY: The previous research is very useful in exploring how people awareness of the Huella brand, however they are not conclusive of the public perception in Huella’s target market. In my opinion, we should conduct a research marketing strategy for Hu ella using a quantitative approach. From this research we should be able to identify: customers, competencies and competitors. Research Objectives: †¢ To identify demographic, economic, lifestyle, and traveling desire in Hong Kong market. To determine a match between consumers’ needs and how Huella online travel agents can be able to match these needs †¢ To identify main attributes of online travel agents that appeal to the target market†¢ To assess the target market’s purchase intent and purchase habits †¢ To determine promotional efforts that appeal to the target market †¢ To determine the price sensitivity of the target market for online travel agents †¢ To identify ideal channels to market the brand in Hong Kong †¢ To identify competition in Hong Kong travel agencies including brick-’n-mortar agents and online agents. – SAMPLING: Another part that is very important, how the sampling is done. Personally, I strongly re commend using online survey and face-to-face interviews because Huella is an online business. Yet online survey usually has low responds so I also want we have face-to-face surveys that will be more effective because Hong Kong is a small territory and high population. We can collect primary data by survey research and behavioral data. Sampling plan:Sampling size: 300 Sampling unit: white collar, young professional, foreigner travelers in Hong Kong. Sampling procedure: randomly Method: survey and behavioral data Demographics: age between 18 years old to 40 years old. Gender: male and female Professions: general Geography: Tsim Sha Tsui, Mongkok, Causeway Bay Contact methods – online survey, face-to-face. 3- ANALYSIS AND REPORT The result from this research will be put in power point and hard copy format.

The Case Of Chronic Gastritis Health And Social Care Essay

IntroductionIn the fast-paced, acute attention scenes, the nursing program should reflect on a client ‘s state of affairs and supply appropriate and thoughtful nursing intercessions. Therefore, it is of import that the nurses are decently trained and develop real-life, real-time scenarios for a fake clinical scene. Throughout the history of medical scenes, the functions and maps of nurses are capable for alterations with an purpose to command the client or patients ‘ wellness results. And based on the nursing intercessions applied, the intervention or medicine that is involved in the nursing program should match to the program of attention which may affect the coaction of wellness attention squad and the household of the client. The alterations in nursing functions has been discussed by many research workers and concluded that the chief aim is to develop their consciousness of peculiar functions. In add-on, the client ‘s position may alter, asking a new program of a ttention. With these alterations, the nurses may meet troubles within the infirmary scenes.BackgroundThe client is enduring in n abdominal hurting and is declared to be gastritis which is characterized with java land purging and HB beads. â€Å" Coffee land † puke reveals that the blood has been in the tummy for some clip and has been changed by stomachic secernments. Gastritis is redness of the stomachic mucous membrane caused by any of several conditions, including infection, E-coli, drugs ( NSAIDs, intoxicant ) , emphasis, and autoimmune phenomena ( atrophic gastritis ) . Gastritis consequences of a dislocation in stomachic mucosal barrier wherein the tummy tissue unprotected from auto-digestion by Hydrochloric Acid ( HCl acid ) and pepsin. There is a possibility for the internal bleeding because of the break in the capillary walls in the blood vass. In the medical appraisal on the client, it is discovered that he/she is enduring in Chronic Gastritis ( Type B ) because of the Helicobacter Pylori infection. This means that the client has a obscure ailment of epigastric hurting that is relieved by nutrient, marks of anorexia, nausea/vomiting, intolerance of fatso and spicy nutrients, baneful anaemia, and has a high hazard for stomachic malignant neoplastic disease. There are many hazard factors involved in the Gastritis such as the usage of drugs, the life style and diet like the ingestion of intoxicant and spicy nutrients, the environment ( radiation and smoke ) , pathophysiologic conditions ( Burnss, nephritic failure, sepsis ) and others like emphasis. However, the Chronic Gastritis is different from the Acute Gastritis because of the presence of micro-organisms Helicobacter pylori which may play an of import function in Chronic Gastritis because it promotes the dislocation of stomachic mucosal barrier.Literature ReviewAs portion of the action of some infirmary scenes, the development of clinical experiences of nurses can be used as portion of the evidence-based pattern in such countries as cardiac catheterisation labs, endoscopy units, and exigency sections, which offer few benefits for scholars or nurses. Clinical observations provide limited chances to larn job resolution, and they are used often as a manner to diminish student-faculty Nu mberss in the clinical sphere ( Smith, 2009 ) . To analyze the status of the client, it is advised to use the procedure of Esophagogastroduodenoscopy ( EGD ) which is the best method for analyzing upper GI conditions. Esophagogastroduodenoscopy may be abbreviated EGD or OGD if one uses the British spelling ‘oesophago- ‘ . In medical scenes, the nursing practicians are trained in such plans including the EGD process with an purpose to larn the proficient accomplishments as use of EGD and cognitive accomplishments like reading of stomachic findings. It is of import that the nurses have the proficient competence to find the appropriate methods in intervention and medicine ( Park, et al. , 2010 ) . Within the Endoscopic Nursing, endoscopic processs are performed by nurses under supervising of an experient supervisor or medical professional of the endoscopy unit. During OGD, the relationship between the gastroesophageal junction ( GEJ ) and the squamocolumnar junction ( SCJ ) was carefully noted. The tummy and duodenum were carefully inspected for the presence of peptic ulcer disease. The process enables the medical pracititioner to analyze the liner of the GI piece of land by get downing a tubing utilizing a thin flexible tubing with its ain lens and light beginning or picture endoscope ( NHS, 2003 ; Unal, et al. , 2006 ) . The processs are performed to measure symptoms of relentless upper abdominal hurting, sickness, emesis, and trouble in get downing or shed blooding from the upper GI piece of land. The OGD is more accurate than x-ray movies for observing redness, ulcers, or tumors of the gorge, tummy and duodenum. Upper endoscopy can observe early malignant neoplastic disease and can separate between benign and malignant ( cancerous ) conditions when biopsies ( little tissue samples ) of leery countries are obtained. Biopsies, nevertheless, are taken for many grounds and do non needfully intend that malignant neoplastic disease is suspected. A assortment of instruments can besides be passed through the endoscope that allow many abnormalcies to be treated straight with small or no uncomfortableness, for illustration, stretching narrowed countries, taking polyps ( normally benign growings ) or handling upper GI hemorrhage. Safe and effectual control of hemorrhage has reduced the demand for transfusions and surgery in many patients.PreparationThe client ‘s tummy must be wholly empty and must compel non to eat or imbibe, which include H2O for about 4 hours before the scrutiny . The doctor will be more specific about the clip to get down fasting, depending on the clip of twenty-four hours that your trial is arranged. It is of import that the patient should supply the information sing the current medicines. In instance that there are needed medicines, accommodations should be made before the trial most specifically, if the client has major jobs in bosom or lung status that might necessitate particular attending during the process. Part of the readying for endoscopy is to set up the duties within the circle of the household. Here, the support of the household members is needed. The client, if necessary, will be given depressants that may impact the client ‘s judgement and physiological reactions for the undermentioned 24 hours. There are bounds in the normal activities, although the client will non experience tired, it is non advised to make heavy undertakings without the company of other household member. The client can restart normal activities after 24h following endoscopy.During the OGD ProcedureThe doctor will reexamine the client ‘s state of affairs and the nurse is expected to be at that place to steer the client and support him every bit good during the process. The nursing program starts in the admittance of the client in the infirmary and to instantly response on the demands of the patient. Therefore, it is of import that the nurses will showcase the competent nursing attention that can me rely happen when client beliefs and values are thoughtfully and skilfully incorporated into nursing attention programs. Since lovingness is the nucleus of nursing, a competent nurse can administrate the nursing program and execution for the patient to accomplish the positive result. Other alternate trials may be given if the medical professionals assessed that the process might bespeak possible complications. The nurse will explicate the beginning of the process and make an option available for the client such as spraying the client ‘s pharynx with a local anesthetic before the trial begins and/or may be given medicine through a vena that can assist the client relax during the trial. Throat spray has the advantage of enabling the client to remain awake and in full control during the trial. In add-on it may be safer in patients with cardiac or respiratory jobs. However, the client may happen the trial more uncomfortable if they are to the full awake, hence, sedation has the adv antage of doing you more relaxed, and may even fall asleep during the trial and therefore you will hold small remembrance of the trial itself. Sedation nevertheless, may somewhat increase the hazard of cardiac or respiratory complications in susceptible patients. Occasionally the doctor may urge a combination of pharynx spray and sedation if the process is likely to last longer that norm. The nursing practician is expected to explicate the pros and cons of sedation versus pharynx spray to client which makes the determination sagely. Following sedation or pharynx spray the endoscope is passed through the oral cavity and so in bend through the gorge, tummy and duodenum. The OGD does non interfere with the client ‘s external respiration during the trial but most patients consider the trial to be merely somewhat uncomfortable. However, at the terminal of the process, the nurse, who is the closest individual to the clients, can help the client and supervise the endoscopy country until most of the effects of the medicine have worn off. The nurse will assist the client to get by with the alterations and pointing the effects of OGD. Partss of the alterations that may look are the feeling of sore pharynx and bloated feeling because of the air introduced into the tummy during the trial. The client, under the nursing attention program is advised to decelerate restart the a ctivities until eventually reached the recovery and restart the diet after the client leave the infirmary unless the client is instructed otherwise. Therefore, the nurse ‘s action for attention extends by educating the household members sing the status of the client and giving appropriate nursing intercessions.Possible ComplicationsOGD is by and large safe and complications can happen but are rare when doctors, sawboness or nurse endoscopists with specialized preparation and experience perform the trial. Bleeding may happen from a biopsy site or where a polyp has been removed. It is normally minimum and seldom requires blood transfusions or surgery. Localised annoyance of the vena where the medicine was injected may seldom do a stamp ball enduring for a few yearss, but this will finally travel off. Other possible hazards include a reaction to the depressants used and complications from bosom or lung diseases. Major complications, e.g. , perforation ( a tear that might necessit ate surgery for fix ) and aspiration pneumonia are really uncommon, Upper GI endoscopies may affect a little hazard to coronate dentitions or dental bridgework. It is of import that the client can recognize early marks of any possible complication such as holding a febrility after the trial, have problem swallowing, or have increasing pharynx, thorax, or abdominal hurting. In any instance, the client should allow the doctors know about it quickly ( NHS, 2003 ) .The Case of Chronic GastritisHelicobacter PyloriIn the finding of Helicobacter pylori ( H. pylori ) , the infection is recognized to be the most of import acquired factor in the etiology of ulcers of the tummy and duodenum. However, the infection does non look to predispose to gastro-esophageal reflux disease ( GERD ) and some grounds indicates a possible protective consequence. The hypothesis is that the presence of H. pylori may protect against the development of GERD by stamp downing stomachic sourness via the neutralizing consequence of bacterial ammonium hydroxide production and principal gastritis induced by relentless H. pylori infection ( Unal, et al. , 2006 ) . Helicobacter Pylori is a spiral-shaped Gram-negative bacteria found in colonised stomachic mucous membrane or disciple to the epithelial liner of the tummy. The surplus of the bacterium causes uninterrupted stomachic redness in virtually all septic individuals. The infection is acquired via consumption orally and can be transmitted during childhood in most instances. H. pylori are the cause of most instances of Peptic Ulcer Disease ( PUD ) and chronic gastritis. If the client ignored the marks of either PUD or gastritis, there is a hazard that the status might take to stomachic malignant neoplastic disease ( Suzawa, 2008 ) . There are several surveies show H pylori obliteration may better gastritis and superficial epithelial harm but grade of enteric metaplasia ( alteration in signifiers ) and wasting did non happened. Treating H pylori has been associated with decrease in cell proliferation, declaration of redness, disappearing of hyperplastic polyps, standardization of apoptotic ra tes, and arrested development of glandular wasting enteric metaplasia ( Lee, 2007 ) .Medicine and Treatment ManagementPart of the nursing program is to use the appropriate medicine. Since the client demonstrated the Chronic Gastritis, with the presence of H pylori, there are two types of intervention which are the nonsurgical direction and surgical positions, that are available and the determination of medicine is based on the judgement of the doctor. Under the nonsurgical direction, the primary intervention is based on the designation and riddance of causative factors, and can be applied by drug therapy ( Vitamin B12, Triple therapy for H. pylori infection, etc ) or other therapies like the diet therapy, emphasis decrease and avoiding alcoholic drinks. On the other manus, the surgery is identified to be advisable and referred as the frequent solution for peptic ulcer disease. Although the surgery minimizes the complications of the disease, there are medical research workers detailing that the impact of H pylori has led to a tendency towards minimal art in surgical therapy. In add-on to the alterations in patient attention, these developments have had an impact on the preparation of sawboness and nurses. Gastritis literally means redness of the tummy. Chronic gastritis is most normally due to H pylori infection and in most of the instances is symptomless and there is hapless correlativity between symptoms and chronic H pylori infections with chronic redness. But surgery plays no function in this instance. However, if the chronic gastritis is assessed to be duodenal reflux or gall reflux gastritis, the instance may be self-generated or secondary to prior stomachic surgery. On OGD, the clients have bile in the tummy, erythematous chev rons or spots and sometimes mucosal hydrops. Treatment with mucosal protective agents, prokinetic agents, and binders of gall salts has been let downing. Surgical therapy consists of recreation of bile off from the tummy ( Lipo, Shapiro, & A ; Kozol, 2006 ) .

Head of Household during the Cold War Era

If I were the head of household who took care of my family during the Cold War Era, I would make sure to get everything needed for at least two weeks to survive if there was a nuclear bomb disaster. I would have my husband and friends build a bomb shelter that can fit at least 50 people in our basement to protect my family and friends from the nuclear disaster. I would make sure that we have plenty of water for cooking and drinking, stock up on supplies, canned food, pre-packaged foods such as crackers, cookies, wafers for at least two to three weeks to feed all of us. We will make sure to have a camp stove with enough fuel to boil rice, beans, and pasta. Have a can opener for the canned food, enough batteries with a radio, small portable television, and flashlights to keep them running so we can listen to the news, or music. We will also need a power generator, or candles with enough matches just in case the power goes out and the generator stops working. I will make sure we have available to us sanitation kits and medical kits just in case a family member gets hurt. Another kit that should be in the shelter is a radiation detection kit. For keeping everyone entertained we will have board games to keep us occupied, do sharedes, books to read, crayons and coloring books for the younger children, have cards so we can play card games. Also my husband and I will make sure we have clothing, shoes and blankets available to us. We will also make sure that a bathroom is built in the bomb shelter with running water and plumbing so we can take quick showers. In the bathroom we will have plenty of toilet paper, soap, shampoo, combs, brushes, toothpaste, deodorant, toothbrushes, and plenty of towels. We would make sure that we have heavy duty plastic sheets with duct tape to keep out harmful chemicals and gases. Most importantly my husband and I will sit down our children and explain to them what is happening and what we need to do and what is going to take place.

Human Resources Function In Pizza Express Essay

Introduction Pizza Express is a public limited company (PLC), which was established in 1965. It has 350 restaurants in the UK and between twenty to thirty international franchises in countries like France, Egypt, Spain and opening soon in the Philippines and it has also expanded by 40% in recent years. It’s a restaurant in different countries, which provides food, and drink services to the customers. The company has different range of employees, 39 in total including cleaners, chefs, waiters and waitresses, supervisors and managers. Role of human resources The organisation has two human resources namely the main HR known as the headquarters and the local HR’s. The local HR recruits the workers by advertising in the media after which they train the selected ones to very high standards so that they deliver high quality services to the customers. This creates a good repetition for the company so they receive more customers therefore increasing profits too. Training the workers on how to use the equipment also helps the company in a way that they will have fewer or no claims for damages in case of accidents. The local HR’s also carry out transfers with other restaurants of the organisation, which helps them maintain the good workers. This can also be a way of practising flexible working conditions for their staff. In case of any member of staff acting against the organisations rules, the local HR’s have to discipline him/her so that they can change and if they fail they lose the job. This helps the company dismiss bad members of staff who can cause trouble or even pass on their bad behaviours to new recruits. Lastly, the local HR’s act as the voice for the workers i.e. they raise any problems that the workforce might be experiencing so that they can be solved. This creates a good relationship between the workers and the management, which is a very important thing if they are to work as a team to deliver good services to the customers. The main HR i.e. the headquarters carries out the more complex tasks of the organisation. It reviews the labour turnover and predicts what staff the company will have to recruit and during what time they will have to. It sets the pay rates and increases in the organisation which is a very crucial thing when carrying out the company’s budget because they don’t want to pay out much or less but just the right amount to their staff. It also recruits it’s own staff and management and train them. It has to be very careful when doing this because it has to makes to sure it gets the right people who will be able to manage the local HR’s or else there will be poor management which can lead to serious problems in organisations. Lastly, it makes the rules and procedures that have to be followed in the organisation. This is very important because it lets the workers know what they can do and can not when on the company’s premises and also for any organisation to run properly and smoothly, there must be rules and regulations in place to be followed. E2 Staff labour turnover The staff /labour turnover for the Kingston branch was not known because they had just opened but for the old branch, they had 50 people leaving with an approximation of 25 staff which means the turnover was 200%. This is mainly because the workers tend to transfer with their managers when they change branches, which happened last year. From the research that I carried out, these were my findings KINGSTON LABOUR MARKET (2001-02) Aged 16 and over Economically active In employment All 124000 85000 81000 Male 63000 48000 46000 Female 61000 37000 34000 WORKING AGE (16-59/64) 2001-2002 IN KINGSTON Working age (16-59/64) Economically active In employment All 102000 83000 80000 Male 55000 48000 46000 Female 48000 36000 33000 AGE BREAKDOWN (full and part-time employment) 2001-02 All Full-time Part-time 16-19 * * * 20-24 11000 8000 * 25-49 53000 45000 8000 50+ 14000 10000 4000 Source: www.statistics.gov.uk KEY * Sample size too small for reliable estimate Pay and hours worked The chefs in the new Kingston branch get a maximum of à ¯Ã‚ ¿Ã‚ ½8.50 an hour if they are of grade four and those on lower grades 1-4 get a maximum of à ¯Ã‚ ¿Ã‚ ½6. The waiters get à ¯Ã‚ ¿Ã‚ ½4.20 an hour with tips as well and cleaners get à ¯Ã‚ ¿Ã‚ ½5-6 an hour. They all get double pay on bank holidays and they work a maximum of 48 hrs apart from part time workers who usually have 3-4 shifts a week with no set minimum hours of working. Productivity The businesses productivity depends on how many customers they get i.e. if they produce more if there are many customers to be served and they produce little if there are hardly any customers to be served. Generally, they measure productivity by the average times for making items. The more items they make, the more profits they get and the fewer items they make, the less profits they get. Fulltime/part time working For the particular branch in Rotunda, there are three fulltime workers and twenty part time workers. Changes in working practices The company also tries to please its workers by changing their working practices. This is carried out by exchanging staff with other restaurants since it’s a big company. This helps them get experience in working in different areas and conditions, encouraging more advanced training so that they get promoted which again makes workers feel that their effort is being appreciated by the management and lastly giving them flexible working hours so that they don’t feel that they are being over worked or exploited. Company use of the information The company might have used this information when planning its human resources in a way that when you look at the labour market, there are more people economically active and in this particular area there is relatively low unemployment. This means that they will find it difficult to recruit new staff and it can be very costly in a sense that to attract possible workers, they will have to advertise themselves more, they may have to pay more wages or invest more in training. They may also have to design development programmes so that potential employees see there are promotion prospects in the organisation therefore making them feel wanting to join the company. By also looking at their labour turnover which is very high, they might want to try and find out why many people are leaving. This can help them find the reasons why the workers are leaving and find solutions to them which means they will keep their staff longer. Still looking at their own labour turnover, they can also find out the skill that people who are leaving had and recruit people with the same ones which decreases the budget of training. Since their work force is in the mid 20’s and mostly part time, they can decide to recruit more people between the age of 25-49 because those between 20-24 working part time are very small size of the population. When planning its productivity, the company can decide to recruit more people and give them intensive training to become professionals which also increases efficiency. C1 Analysis of external labour market To interpret my labour market further, I compared it with that of Richmond, London, & UK with also last year’s trends and these were the results. The working-age employment rate in London, Kingston, Richmond & UK (March 2000-2001 and Feb 2001-2002) Area Percentage of population 2000-2001 2001-2002 Richmond 84.5% 80.8% London 70.2% 70.4% Kingston 76.4% 78% UK 74.1% 74.4% From the results above, we see that Richmond had the highest working age employment rate which was 80.8% followed by Kingston which was 78% then UK with 74.4% and lastly London which was 70.4%. Looking at the trends, we see that Richmond’s working age employment has gone down by 3.7%, London’s has only gone up by 0.2%, Kingston’s has gone up by 1.6% and lastly UK as a whole has just gone up by 0.3%. With this information, Pizza Express can decide to recruit workers from London since it has the least working age employment so they will find it easier to recruit people but then it will have to increase spending on transport if the workers are not willing to spend their own money and if they are willing to, Pizza Express will have to pay them high wages so that they can afford the costs. Advertising costs will also go up because they will have to advertise in the media other than on their windows because they are trying to recruit people in a totally different area. Graph showing working age employment rate in London, Kingston, Richmond and UK (2001-02) Economic activity rate by sex (working age 16-59/64) in Kingston & Richmond (March 2000-2001 & February2001- 2002) Area % No. of males % No. of females 2000-2001 2001-2002 2000-2001 2001-2002 Richmond 93.7 89.0 80.5 76.5 Kingston 87.6 87.4 70.1 75.0 From the information above we see that there were a higher number of males in economical activity in Richmond than Kingston with a difference of 1.6%. With the females, the number was still higher in Richmond than Kingston with a difference of 1.5%. Comparing the percentages with last years, Kingston had a very little difference in 2000-2001 than in 2001-2002 of males in economical activity which was only 0.2%. For the females in Kingston, the percentage number went up from 70.1% in 2000-2001 to 75.0% in 2001-2002, a difference of 4.9%. The higher the economic activity rate, the better so when you look at the figures, Richmond’s economic activity rate is high but it keeps going down within the two years so it can be risky wasting their money to advertise in the area while in Kingston, though the figures are low, they keep going up within the two years so it can be safer to carry out their advertising campaigns in the area if they are sure they will keep going up. Economic activity rate of males in Richmond and Kingston (2001-02) Internal staffing information For the Kingston branch, the company had 20 staff and three of them working part time. Most of them are mainly in their mid 20’s though they have no age restrictions at upper end of age band. Most of them are students or local people of the area they are situated in. Since the company has just opened, it has recruited all its work force but in the future as the business expands, they may need more staff. Interpretation of labour market information When we look at the labour market information, we see that Richmond is doing better than Kingston economically. There are more people working in Richmond which means that there are more jobs than in Kingston. This might affect the company in a way that they will find it more favourable to recruit people from Kingston than in Richmond because the labour force will be relatively cheaper. They will also find it hard to recruit people from Richmond because most of them have got jobs and if any, they might want high wages because there is less competition. With the fact that they are also located in Kingston, they may want to recruit the workers from there because costs such as transport and advertising will be low. E3 Recruitment and selection The main documents used when recruiting staff are the staff application form which is used to get details of applicants like their address, date of birth e.t.c. Gathering this information is very crucial because the company can always keep in touch with the applicants, know of any disabilities they have if any and also get information about their qualifications. The second document is the job advert. This is a promotional document of the company attracting the applicants to apply. It talks about the skills needed so the applicants can only apply if they got them therefore saving the company time in sorting out the people with the right skills. It’s made up very carefully with pictures making it very appealing. Basically it’s a form of advertising job vacancies in the company in an easy and attractive way. Lastly, the job description is also handed out to the applicants. This describes what they are expected to do if successful in getting the job. It shows what the job is about in more detail. First, it talks about the aim of the job then the workers responsibilities, what authority is to be held and lastly the standards of performance expected. Effectiveness of documents 1. Job description The job description is effective in a way that it’s lay out is simple and easy to understand. On top is the pizza express logo and pictures to attract the reader. It clearly shows that the descriptions are for waiters/waitresses so they there is no chance of a worker in a different field mistaking it to be meant for them. It clearly outlines the aim of the job in relation to maintaining the company’s standards. Second, it talks about the responsibilities that the worker has when doing the job. Too much text is used here but there seems to be only one strange word, â€Å"Adherence†. This means that language used is quite easy to understand for the reader. Next, it also talks about the responsibilities the applicant will have to carry out if successful and less text is used here so there is less difficulty in understanding the point they are trying to bring across. Lastly, it shows the standards of performance. All the major headings are written out in bold letters and also underlined to make them stand out. 2. Application form The application form is also a very detailed document. It has got a heading on top in bold letters to show what it is, with a pizza express logo which is also a way of promoting the company and showing its loyalty. It’s designed in a simple way asking for relevant information from the applicants. It has got boxes in which they can fill in the information they are being asked. The company tries to avoid collecting irrelevant information by giving them choices in some of the questions where they can only answer yes or no e.g. have you worked for Pizza Express before: Yes ? No ?. It also helps the applicants understand the questions easily. Some questions require a lot of detail and the form provides enough space for the answers like in one question which asks if the applicant is disabled and if their answer is yes, it provides more space to give the details of their disability fully. Lastly, it is typed out on white paper with blue colourings around it to make it more attractive . Generally, no complex language has been used. Everything is simple and straight forward. 3. Job advert Like all the other documents, the job advert is also laid out in a simple way and easy to understand. It is explaining how it is like to work in pizza express by posing questions then giving all the possible answers which are of course attracting the reader to apply. It also talks about the roles and explaining some of the complex words like â€Å"remuneration†. The salaries of the assistant manager and restaurant manager are also shown. This is also done to attract people so that they apply. It has got pictures about a man who has been successful. This shows the chances of success that the applicants are likely to have if they apply. Lastly, it has got detailed information about how you can get in touch with them like telephone numbers and e-mail addresses. Stages in filling a vacancy FLOW CHART There are various stages involved in filling a vacancy. First, the job vacancy is identified and then a job description is written up. This is the document describing what the job is about and what it requires the person to do. A person specification is also written out describing what the qualities and qualifications the applicant should have then an appropriate advertising medium is chosen e.g. newspaper e.t.c. The type of medium chosen depends on the size of the company, what type of job is being advertised or even the current financial status of the company. Next, you send out application forms to the people who have replied to the adverts so that they can fill them in after which they send them back and you short list them to get the right ones. There are crucial things that should be considered when carrying out the short listing process like not discriminating people on grounds of their sex, race or ethnicity. After short listing them out, you arrange interviews for the selected ones where you set the date and time to meet. This can give the interviewer time to make up the questions to be asked and the common ones are normally about the candidates work experience history, why they have applied for the job, what makes them think they will be good at, how they will travel everyday if successful e.t.c. This is a good process because you get to see and speak to the candidates and evaluate how they express themselves, test their communication skills, check how they get on with other people and also check their behaviour i.e. if they are polite e.t.c. you might want to carry out other assessments like work sampling or testing then job offer references are made up. Copies of acceptance and turn downs are sent out to the applicants and the successful ones are given a contract and after their induction they start their job with some training. This is the form of help given to them to get used to the work place and equipment they have to use, know better how the job is carried out in the company and also get used to the old staff. This helps them develop more understanding of the company’s cultures working practices which leads them to becoming professional staff and if very hard working, they can end up getting promotions. Conclusion Based on my findings, I conclude that pizza express is doing well with the fact its expanding in other countries which means that it has a big market, a very crucial part in business developments.